Why a strong industry media strategy matters: Lessons from working with Supagas

Working with Supagas, a leading supplier of LPG, industrial, medical, specialty and helium gases over the past year has been a truly rewarding experience.

As a consultant, there’s nothing better than partnering with a company that not only has a fantastic culture but is genuinely committed to delivering the best for its customers.

A year ago, I wrote a blog post, “A Beginner’s Guide to Industry Media: Why This Is Important for B2B.” In it, I emphasised the importance of leveraging targeted industry media to build brand awareness, establish credibility and ultimately drive sales.

When engaging with Supagas, they were well aware of the significance of this approach. From the start, they not only understood this but also quickly recognised its value and took decisive action.

When we started working together, these were some of the initial key steps recommended for building a stronger industry media presence:

• Speak to your sales and marketing teams (and customers) to identify credible industry publications.

• Define clear goals whether it’s brand awareness, SEO, lead generation, thought leadership, or customer loyalty.

• Choose relevant content types like editorials, case studies, blogs, whitepapers and webinars.

• Analyse media content to align with topics that truly matter to your audience.

Supagas ran with it and the impact speaks for itself.

A Word from Supagas

"Partnering with Forza Consulting has been a game-changer for Supagas. Since engaging Kate and the Forza team, we have seen incredible value added to our business through a much more strategic and consistent B2B media presence. Kate’s proactive approach, attention to detail, and deep understanding of our goals have made her an extension of our team. We now have the structure, clarity, and momentum needed to amplify our voice in the market, and the results have exceeded our expectations. It’s been a true partnership that continues to strengthen our brand and drive commercial impact."

Haley Austin, Head of Marketing at Supagas

Building a consistent and credible industry presence doesn’t happen by accident.

It takes clear strategy, focused execution and the right partnerships to keep momentum going, even when business priorities shift. Supagas is a great example of what’s possible when you commit to the long game.

If you're ready to build a stronger, more influential B2B media presence book a call.