Forza, let’s go: Now is the time to shape your FY27 marketing strategy
I want to dedicate this blog to my dad, Francesco Carulli, who passed away last month. Forza has always been a nod to him and my heritage. It means “c’mon, let’s go,” a reminder to keep moving forward, even when things feel hard.
That spirit of taking action is exactly what your marketing needs right now. As we head into Easter, the last real pause before the run to year-end, it’s the ideal time to start seriously shaping your FY27 marketing strategy, and, importantly, turning that strategy into a plan your team can execute.
If you want to hit the ground running in FY27, your marketing strategy can’t be a June afterthought. It needs to be shaped, agreed, and ready to roll before the new financial year starts.
A simple FY27 planning flow
Here’s the simple flow I use with my clients:
Audit: What worked in FY26 and what didn’t? Review channels, content, leads and pipeline. Focus on where real opportunities came from, not just what felt busy.
Objectives: Get clear on what you need marketing to achieve in FY27 — building your brand, generating demand, reaching new audiences, or a mix. Define what success looks like in plain language before choosing tactics.
Strategy: Decide where you’ll play and how you’ll win. Be explicit about whether your focus is brand positioning, digital, content, campaigns, sales enablement, or partnerships. Be honest about what you’ll stop doing so you can double down where it counts.
Playbook: Review and refresh (if needed) your positioning, key messages and content themes so your whole team tells one clear story, not a dozen variations across emails, meetings and posts.
Plan and measures: Turn strategy into a practical 90‑day plan for the start of FY27, with clear priorities, owners and clear measures of success (think brand metrics, lead quality and pipeline impact — not just impressions and likes).
Doing this work early, removes the scramble, protects your team from last‑minute panic, and gives your brand the consistency it needs to build real momentum over time.
From thinking to action
This idea landed for me last week when I went to see Mel Robbins’ “Let Them” tour with my mum. One of her key messages was that “thinking” is often just procrastination in disguise — a way of feeling busy without actually moving.
You can’t think your way into a new strategy. You have to act, especially when you don’t feel like it.
If you’ve been sitting on your FY27 marketing plans, consider this your gentle push. Turn that procrastination into progress, and the “we should do this” conversation into something your team can execute.
Forza. C’mon, let’s go.
If you’d like support to run that audit and shape your FY27 roadmap, I can help you build a simple, practical framework your team will actually use and I have clients who can attest to that. Let’s connect.